Melanie Schwartz, Founder & Head Concierge

Melanie Schwartz is the founder of Booker & Butler, a business she’s been preparing for her entire life. She may not have known it at the time but the years she spent serving clients at ad agencies in Dallas and San Francisco gave her the all the skills she’d need.

Melanie is the consummate source for all things social. She is always in the know about the trendiest restaurant, the hippest bar, the chicest hotel and the most stylish store. If it’s good, if it’s happening, if it’s a must-see / must-do, it’s on her radar.

A 17-year resident of Sonoma, she is deeply involved in the community, serving on the boards of several local non-profits.

For years, her friends and family have relied on her planning, initiative, and organization. She’s such natural that she is affectionately known as Julie McCoy, the cruise director from television’s “Love Boat” series. From this, the idea for Booker & Butler was born.


Melanie was profiled in Spring 2014
issue of Napa Sonoma Magazine.

Have a look!