We're not a tour company, we're your private concierge

With your Booker & Butler itinerary in hand, your travel is arranged, your reservations are made and the road map of your day is mapped out and you are free to enjoy to begin your adventure!

Anyone planning a weekend or girls getaway, a corporate retreat, a birthday or an anniversary celebration in Napa or Sonoma could probably use help scheduling the best wineries, restaurants, hotels, event venues and seasonal activities.

That’s what Booker & Butler does; we act as your private concierge.  What we are not is a tour company. We have no set itineraries, nor do we accompany you on your journey. Instead, everything is tailored to your specific wants and needs. We put together customized, highly-detailed itineraries so you can travel confidently on your own.

Planning starts with us getting to know who you are, when you’re coming to Wine Country and what you want see and do while you are here. Some of our clients are very specific and have a list of wineries and restaurants they want us to get them into. Others have a block of time and are looking to us to help them fill it. In either instance, we try to survey our clients ahead of time, to learn and better understand your preferences and your passions, your needs and constraints. One of the biggest benefits of this process is that it surfaces issues right away (such as dietary restrictions or childcare needs for example) that might otherwise surface later or get overlooked.

An integral part of planning is scheduling – figuring out the most enjoyable, most practical sequence of  activities. The more ambitious the itinerary, the harder it is to piece together. Large groups also have their own challenges; coordinating and scheduling is essential.

Booking sounds simple enough – I mean, there’s no mystery to making a reservation! But if you’ve ever spent your morning playing phone tag with a private chef or had a hotel mysteriously lose your reservation, you know how painful the booking process can sometimes be. And of course, things change. Itineraries change, schedules slip, guests change their mind. So we book and re-book and re-re-book if necessary.

With your Booker & Butler itinerary in hand, your travel is arranged, your reservations are made and the road map of your day is mapped out and you are free to enjoy to begin your adventure!

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Ready to get started planning your Napa-Sonoma visit? Check out our vacation itineraries. Learn more about how we work and what we charge.

If Napa or Sonoma is your second home
or you rent it out as a vacation home,
Booker & Butler can help you, too.

Need a private chef to prepare a multi-course dinner? We know just the guy. Need to arrange a kids zip line outing and ice cream party? Easy enough. Need to stock the fridge? Book massages? We can help with that too.

Booker & Butler works with vacation homeowners both directly, for them, and indirectly, for their renters. We understand how time-consuming it can be to rent your home. Answering your guest’s questions about where to eat, where to taste, which drivers you recommend isn’t how you want to spend your time. We take that off your plate and help your guests plan any and all activities and arrangements while staying in your home.

We not only act as your guest’s personal concierge, we can refer renters to you. Our clients often look to us for recommendations on rental properties. If it suits their needs, we’re happy to steer our clients to your VRBO or vacation home listing.