Melanie Schwartz is the founder of Booker & Butler, which provides private concierge vacation planning specializing in Napa, Sonoma, and the TX Hill Country. Melanie launched the business in 2013, but had been preparing for this her entire life. She may not have known it at the time, but the years she served clients at ad agencies in Dallas and San Francisco, gave her all the skills she’d need.

Melanie is the consummate source for all things social. She is always in the know about the trendiest restaurant, the hippest bar, the chicest hotel and the most stylish store. If it’s good, if it’s happening, if it’s a must-see / must-do, it’s on her radar.

A 17-year resident of Sonoma, Melanie now resides in Austin. She is deeply involved in the community and serves on the boards of several local non-profits.

Melanie’s friends and family have relied on her vacation planning, initiative, and organization for years. She’s such a natural, that she is affectionately known as Julie McCoy, the cruise director from television’s “Love Boat” series. Booker & Butler, and their concierge style vacation planning, was born from this idea.